For example, what about the communities in which those customers live? Did your work affect those communities? How did that factor into your thinking and planning? Interview questions related to “Success and Scale” In all likelihood, you can draw a direct line between your activities in your previous jobs and the benefit those activities had on the company and the customers. Depending on the types of companies you’ve worked for or your roles in those companies, you may need to brainstorm a bit to come up with good stories for your interview.
When you are preparing to answer questions for this principle, my advice is to focus on the impact your work has had beyond your company and your customers. What does this addition to the principles mean for you and your candidacy at Amazon? This addition seems like a response to the media, societal, and government scrutiny that Amazon has been getting over the past few years. “Be better for the world at large.” This phrase and way of working hasn’t really been covered by the previous leadership principles. If you don’t deal with partners, you won’t be asked about those relationships. If you’re in a job that includes working with partners, you may have been thinking of them as your customers and created these stories already. You could possibly reframe those stories so that they show how you’ve helped or prioritized your partners. If you do deal with partners, think about the stories you’ve created for “Customer Obsession” about helping customers.
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The next part of that key sentence from principle #16 is “be better for our employees,” which may remind you of leadership principle #6, “ Hire and Develop the Best” and principle #15, “ Strive to be Earth's Best Employer.” If you’re not familiar with how to show you care about your employees, read about these other two principles in my previous posts.Īfter customers and employees the principle mentions “Be better for our partners.” The idea behind this phrase is similar to caring about customers, but extends this mindset to partners.
While I’m not going to repeat it all here, please check out my previous post to get up to speed on “Customer Obsession.” For example, “be better for our customers” sounds a lot like leadership principle #1, “Customer Obsession.” I’ve written extensively about the “Customer Obsession” principle. If we break down that sentence, we’ll start to see some familiar patterns that are consistent with other principles. This is the key sentence in the principle: We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. It challenges leaders at Amazon to acknowledge and account for this impact as a normal part of doing business.
The “Success and Scale” principle is Amazon recognizing its immense impact, on its customers, its employees, its partners, and the larger community. What does the “Success and Scale ” leadership principle mean? Leaders create more than they consume and always leave things better than how they found them.
And we must end every day knowing we can do even more tomorrow. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. Our local communities, planet, and future generations need us to be better every day. We must be humble and thoughtful about even the secondary effects of our actions. We are big, we impact the world, and we are far from perfect. We started in a garage, but we’re not there anymore. The sixteenth Amazon Leadership Principle is “Success and Scale Bring Broad Responsibility.” This is how Amazon explains the principle: How Amazon explains the “Success and Scale” leadership principle If you don’t know about the 16 Amazon leadership principles, you should read this article about interviewing at Amazon first. The sixteenth Amazon leadership principle is “Success and Scale Bring Broad Responsibility.” If you’re preparing for an interview at Amazon, you should practice answering questions based on this leadership principle.
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